Complications
The conference deliverables needed to match the brand message of sustainability. This proved to be a challenge because we had to source materials and processes that were sustainable but retained quality. To achieve this, the site branding had to be used year-on-year to prevent waste.
As the event and team grew, resources had to scale up appropriately to improve communication and effectiveness. This required the website and all digital touch-points be re-built from the ground up to allow for expansion and growth.