A Unique Flavour for a Unique Conference
How we kept a sold out conference fresh year-on-year with dramatic themes
International Live Music conference
Branding / Web design / Event design / Messaging / Content
Yearly branding in themes, Murder mystery, retro gaming and Superheros
The International Live Music Conference is the original music industry gathering. Originating in 1989, it continues to be THE annual international conference for the heads. With a limited invitation only capacity of 1000 delegates, it is held each year at the Royal Garden Hotel in Kensington, London.
Problems to solve
Each year’s conference would have its own thematic branding, based on issues faced by the live music industry and applied throughout the event at each touch-point and mirrored in its online marketing. We would work with the owner to create and implement these.
Challenges we faced
Making the brand stand out and communicate a story each year for the attendees. Time schedules for the event are contracted and fast-paced, with ever changing suppliers and multiple sponsors each year.
A yearly brand identity, conference website, conference branding and display, bespoke passes, 180+ page conference guide, 100+ page conference magazine. Press and social media advertising, branded screen displays, video promo, event photography and separate awards brand PowerPoint presentation.
We built themes from scratch each year that conveyed a story, from the first advert to the moment the delegates walked through the door, maintaining their immersion throughout the 3 days of the event. Working with the producer, we built the brand to give the delegates an unforgettable annual experience.
Effectively communicating the theme on a restricted budget led to creative solutions each year. The introduction of new technology over the years created opportunities to extend the branding to displays and video screens.
Results we delivered
We were awarded Best Conference Bag Award at The Great Escape. Consistently achieved a Sell-Out Year-on-Year. Enabled five-figure Branding packages to be sold to support the event. Created unique sponsorship opportunities
‘Whodunit’ Murder Mystery
The one where the delegates are Investigators, called to a remote house cut off from the world and have to solve a crime.